William Hill

William Hill PLC: A Global Leader in Betting and Gaming Services

William Hill PLC stands as one of the world’s top betting and gaming companies, with over 12,500 employees globally. Founded in the UK in 1934, William Hill is listed on the London Stock Exchange and has its headquarters in London and Leeds. The company operates a vast network of licensed betting offices across Great Britain and Northern Ireland, solidifying its position as one of the country’s leading online betting and gaming providers.

In 2012, William Hill expanded its reach by establishing William Hill US, focusing on retail and mobile operations in Nevada. Today, it is the largest sports betting business in the USA, with 113 race and sports books in Nevada and the state’s top-rated mobile sports betting app. The company also operates in New Jersey, with prominent locations at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online through the William Hill New Jersey sports betting app.

Expanding Sports Betting Across the US

In addition to Nevada and New Jersey, William Hill operates sports books in Indiana, West Virginia, Iowa, and Florida, and offers mobile betting through the William Hill Iowa sports betting app. It is also a licensed sports betting provider in casinos across Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries.

In October 2019, William Hill signed an agreement with Monumental Sports & Entertainment to establish a sports book at Capital One Arena in Washington D.C., pending regulatory approval. The company also holds licenses in The Bahamas, Italy, Spain, and Sweden, and caters to online customers in the UK, Ireland, and worldwide, with digital hubs in Gibraltar and Malta.

William Hill’s Expansion through Acquisitions

In February 2019, William Hill PLC strengthened its European presence by acquiring the MRG Group, including the Mr Green and Redbet brands, which expanded its footprint in the rapidly growing online betting and gaming markets across Europe.

William Hill US: Dominating the Nevada Sports Betting Market

William Hill US is the undisputed leader in Nevada sports betting, with over 100 full-service locations and kiosks throughout the state. Offering a diverse range of betting options year-round, William Hill covers everything from pro and college football, basketball, and baseball, to horse racing, soccer, auto racing, hockey, MMA, and boxing.

A Legacy of Innovation in Nevada Sports Betting

On April 14, 2011, William Hill announced the acquisition of American Wagering, Inc., and its Cal Neva Sports Book Division, strengthening its presence in Nevada’s competitive sports betting market. American Wagering, founded in 1978 under the Leroy’s brand, was known for its innovative contributions, including developing Nevada’s first computerized bookmaking system and self-service betting terminals.

The Cal Neva Sports Book Division, established in 1989, operated 31 sports books in Nevada and employed around 120 people.

In May 2011, William Hill also acquired Brandywine Bookmaking LLC, which operated sports books in Nevada and Delaware under the Lucky’s brand. This acquisition further solidified William Hill’s dominance in the US sports betting landscape.

William Hill US: A Strong Track Record of Promotions and Contests

With a focus on customer engagement, William Hill US regularly offers a variety of promotions and contests, such as the 1st & $10,000 Contest, the Money Talks Invitational, and the Pro Pick’em Football Contest, ensuring an exciting and rewarding experience for sports bettors across the country.

Conclusion: A Global Betting Powerhouse

William Hill continues to expand its global presence and remains a leader in both retail and online betting services. Whether in the UK, the US, or Europe, William Hill offers bettors a comprehensive and innovative sports betting experience, cementing its reputation as a trusted and reliable brand in the betting and gaming industry.